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Put together through an exciting team effort with his digital crews in Miami and Medellin, the Commercial Brand Book for the mega-famous Latin sensation, Maluma, contains the Brand Manifesto, the most important Traits, Values, Tone of Voice, and Style that give Maluma's brand its unique flavor. This jam-packed guide goes beyond the surface, giving you the lowdown on how to be all things Maluma across different social media hangouts.